This, in essence, is at the core of every online search engine - so far, everything seems normal.
If you were then to click on one of these ads, 80% of the amount paid for your click (after deducting expenses) will go to planting trees. An ad icon will clearly show that the top results are paid adverts. If you search for a sustainable fashion brand, such as Cariki (shameless plug), but just type ‘sustainable fashion’ into the search bar, the first results you see will likely be sustainable fashion brands who are paying to be ranked at the top of the search results. When you or I click on these ads, the search engine is paid by the advertising company who is paying to have their ad displayed in prime position. How does the search engine Ecosia make money?Īs with all search engines, Ecosia is paid by advertisers to put ads at the top of search results. Sounds pretty good so far, right?īut before we take everything at face value, it’s worth doing a little digging to find out what’s really happening under the surface. They are reportedly able to take 1kg of CO2 from the atmosphere for every search you make. Now with 52 employees, they now boast (and rightly so) to have planted over 90 million trees, and have even built a solar farm. Think of them as an environmental Google, Bing or Yahoo, where you can access and browse the internet as you normally would.Įcosia started back in 2009, when German engineer Christian Froll came up with the idea of using the profits from a search engine to help fund reforestation projects in some of the most threatened ecosystems around the world. A tree is planted by Ecosia approximately every 45 searches you makeĮ is an online search engine that plants trees for the searches you make.Over 500 native tree species planted, restoring 60,000+ hectares.3 million tonnes of CO2 removed from the atmosphere.
Now planted over 110 million trees and climbing quickly.21 reforestation projects across the globe.Here are some of Ecosia’s top line stats: The allure of planting trees for every online search sounds pretty amazing, let’s find out the truth behind Ecosia. That’s why we’ve made this blog post, to find out the truth about whether Ecosia is an honest environmental company or just another greenwashing scam. Here at Cariki, we believe that sustainable businesses are essential for helping move towards a green future. Is Ecosia Real or Fake? An honest review of Search Engine EcosiaĮcosia, the search engine that plants trees for every search you make.
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